Launch Day, Wedding Day

How a bride and her bridesmaid launched an app on the day of her wedding

Entrepreneurs become entrepreneurs because we are addicted to the adrenaline rush. In therapy, we’re told not to allow ourselves to conflate our personal identity with that of our companies, projects, products…

Why are entrepreneurs at heightened risk for this test of psychological objectivity? Why, in this demographic, is our sense of personal worth so deeply and so perilously tied to the same metrics that we report to our shareholders?