Launch Day, Wedding Day

How a bride and her bridesmaid launched an app on the day of her wedding

Entrepreneurs become entrepreneurs because we are addicted to the adrenaline rush. In therapy, we’re told not to allow ourselves to conflate our personal identity with that of our companies, projects, products…

Why are entrepreneurs at heightened risk for this test of psychological objectivity? Why, in this demographic, is our sense of personal worth so deeply and so perilously tied to the same metrics that we report to our shareholders?

The answer is undisputedly human. Ideating, building, delivering. This is how we establish our sense of purpose and we crave that purposefulness 100% of the time. Every day is judgement day — our sense of purpose on the line — as we proactively consent to a career uniquely, publicly measured by quantitative and qualitative indicators of upward trajection.

Knowing this you can see that, for an entrepreneur, being tactfully busy is not a nuisance. It’s a life source.

I am about to share with you the most life-giving weekend of my 23 years.

My bridesmaid and cofounder, Lilly Mittenthal, and I launched our mobile app, maro — the parent companion for child development — the weekend of my wedding.